Viva Labs named in class action over misleading marketing of Organic Extra Virgin Coconut Oil

Viva Labs


Viva Labs misleadingly labels and markets its Organic Extra Virgin Coconut Oil as healthy, and as a healthy alternative to butter and other cooking oils, despite that it is actually inherently unhealthy and a less healthy alternative.

Plaintiff relied upon Viva Labs’misleading claims when purchasing the Coconut Oil and was damaged as a result. She brings this action challenging Viva Labs’ labeling and marketing claims relating to the Coconut Oil on behalf of herself, all other similarly-situated consumers in California, and the general public, alleging violations of the California Consumer Legal Remedies Act, Cal. Civ. Code §§ 1750 et seq. (“CLRA”), Unfair Competition Law, Cal. Bus. & Prof. Code §§ 17200 et seq. (“UCL”), and False Advertising Law, id. §§ 17500 et seq. (“FAL”). Plaintiff further alleges that Viva Labs breached express and implied warranties under state law.


Saulo A. said
540 days ago

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