Viva Labs misleadingly labels and markets its Organic Extra Virgin Coconut Oil as healthy, and as a healthy alternative to butter and other cooking oils, despite that it is actually inherently unhealthy and a less healthy alternative.
Plaintiff relied upon Viva Labs’misleading claims when purchasing the Coconut Oil and was damaged as a result. She brings this action challenging Viva Labs’ labeling and marketing claims relating to the Coconut Oil on behalf of herself, all other similarly-situated consumers in California, and the general public, alleging violations of the California Consumer Legal Remedies Act, Cal. Civ. Code §§ 1750 et seq. (“CLRA”), Unfair Competition Law, Cal. Bus. & Prof. Code §§ 17200 et seq. (“UCL”), and False Advertising Law, id. §§ 17500 et seq. (“FAL”). Plaintiff further alleges that Viva Labs breached express and implied warranties under state law.