Viva Labs named in class action over misleading marketing of Organic Extra Virgin Coconut Oil

viva-labs-organic-extra-virgin-coconut-oil-32-ounce_382282

Viva Labs misleadingly labels and markets its Organic Extra Virgin Coconut Oil as healthy, and as a healthy alternative to butter and other cooking oils, despite that it is actually inherently unhealthy and a less healthy alternative.

Plaintiff relied upon Viva Labs’misleading claims when purchasing the Coconut Oil and was damaged as a result. She brings this action challenging Viva Labs’ labeling and marketing claims relating to the Coconut Oil on behalf of herself, all other similarly-situated consumers in California, and the general public, alleging violations of the California Consumer Legal Remedies Act, Cal. Civ. Code §§ 1750 et seq. (“CLRA”), Unfair Competition Law, Cal. Bus. & Prof. Code §§ 17200 et seq. (“UCL”), and False Advertising Law, id. §§ 17500 et seq. (“FAL”). Plaintiff further alleges that Viva Labs breached express and implied warranties under state law.

Complaint

Viva Labs named in class action lawsuit over marketing of Organic Extra Virgin Coconut Oil

viva-labs-logo

According to a class action complaint, Viva Labs misleadingly labels and markets its Organic Extra Virgin Coconut Oil (“Coconut Oil”) as healthy, and as a healthy alternative to butter and other cooking oils, despite that it is actually inherently unhealthy and a less healthy alternative dues to high saturated fat content

Plaintiff relied upon Viva Labs’ misleading claims when purchasing the Coconut Oil and was damaged as a result. She brings this action challenging Viva Labs’ labeling and marketing claims relating to the Coconut Oil on behalf of herself, all other similarly-situated consumers in California.

Plaintiff seeks an order compelling Viva Labs to, inter alia, (a) cease marketing the Coconut Oil using the misleading tactics complained of herein, (b) conduct a corrective advertising campaign, (c) destroy all misleading and deceptive materials, (d) restore the amounts by which it has been unjustly enriched, and (e) pay restitution, damages, and punitive damages as allowed by law.

Complaint