The Stop & Shop Supermarket Company LLC was named in a class acton lawsuit over the advertising of its homestyle mashed potatoes. The front of the package states the labels state “Made with Real Milk & Butter.” In contrast, the ingredient deck on the back of the label shows the product contains margarine which the complaint contends is the opposite of real butter.
Butter and margarine have forever been rival food products unlike any other foods which have existed. Butter is the quintessential natural and simple food, produced by churning the cream at the top of a cow’s milk until the fat solidifies. Margarine, in contrast, is made through converting vegetable oils from liquid to solid through hydrogenation, fractionation and interesterification, in the presence of chemical and enzymatic catalysts.
Ultimately, as alleged, there is no expectation by a reasonable consumer that mashed potatoes would be consumed with butter and margarine – the front label declaration of butter is the de facto exclusion of margarine.