StarKist is one of the largest producers of seafood products in the United States. As alleged, StarKist’s products contain a mislabeling representations that causes consumers to falsely believe that StarKist products are healthier than products made by other food manufacturers. Specifically, StarKist prominently displays the American Heart Association
“Heart-Check Mark” on products. The complaint contends that reasonable consumers see the Heart-Check Mark and would mistakenly believe that a product with a Heart-Check Mark is healthier than a product without a Heart-Check Mark. In truth, however, the Heart-Check Mark is nothing more than a paid endorsement which Starkist fails to inform the consuming public.