This is a class action brought on behalf of Plaintiff and a nationwide class of consumers who purchased certain New England Coffee Company coffees. Plaintiff purchased NECC’s Hazelnut Crème Coffee. The front of the package prominently described the coffee as Hazelnut Cream and indicated only that it was a medium blend with a rich nutty flavor leaving the Plaintiff and fellow consumers to reasonably believe that the coffee contained enough of its characterizing ingredient (i.e. hazelnut) to provide it with the promised flavor. In truth, however, the Hazelnut Crème Coffee contains none of its characterizing ingredient, and instead is both artificially and naturally flavored.