This action seeks to remedy the deceptive and misleading business practices of Olivina Napa Valley LLC (hereinafter “Defendant”) with respect to the marketing and sales of the following Olivina Men products (hereinafter the “Products”):
Olivina Men All-In-One Body Wash Bourbon Cedar
Olivina Men Rinse Out I Leave In Conditioning Cream
Olivina Men Bourbon Cedar Aluminum-Free Deodorant
As alleged, Defendant manufactures, sells, and distributes the Products using a marketing and advertising campaign centered around claims that appeal to health conscious consumers, i.e., that its Products are “Naturally Pure.” This representation leads consumers to believe that the product contains natural ingredients. However, Defendant’s advertising and marketing campaign is false, deceptive, and misleading because the Products contain synthetic ingredients.
Plaintiff and those similarly situated (“Class Members”) relied on Defendant’s misrepresentations that the Products are “Naturally Pure” when purchasing the Products. Plaintiff and Class Members paid a premium for the Products over and above comparable products that did not purport to be “Naturally Pure.” Given that Plaintiff and Class Members paid a premium for the Products based on Defendant’s misrepresentations that they are “Naturally Pure” Plaintiff and Class Members suffered an injury in the amount of the premium paid.