L’Oreal USA, Inc., makers of Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo named in class action for false advertising

L’Oreal USA, Inc.

 

This is a nationwide class action brought by Plaintiffs on behalf of consumers who purchased Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and/or Pro-Keratin Renewal Spray.

As alleged, keratin is a protein naturally present in human hair, skin and nails. It is made by cells called keratinocytes and consists of amino acids. Its primary function is to protect the cells in hair, skin and nails from damage or stress. Through its uniform, nationwide advertising campaign, including the name of the Keratindose Product line and the names of each Product, Defendants have led consumers to believe that their Keratindose Products actually contain keratin and will confer the claimed benefits of keratin to the consumer.

According to the complaint, the Keratindose Products do not contain any keratin at all and are incapable of providing the claimed benefits of keratin to the consumer.

 

Naming the Products “Keratindose” when they contain no keratin, and echoing that representation with additional statements on the Product labels and in a uniform advertising campaign, is unlawful. The Keratindose Products’ labels are false, deceptive and misleading, in violation of the Federal Food Drug & Cosmetics Act and its parallel state statutes, and almost every state warranty, consumer protection, and product labeling law throughout the United States.

  1. Defendants’ misbranding is intentional, and renders the Products worthless or less valuable. If Defendants had disclosed to Plaintiffs and putative Class Members that their Keratindose Products do not contain any keratin at all, and that the Products do not provide the claimed benefits of keratin, Plaintiffs and putative Class Members would not have purchased the Products or they would have paid less for the Products.

As a result of Defendants’ misconduct and misrepresentations, Plaintiffs and putative Class Members have suffered injury in fact, including economic damages.

Complaint


barbara B. said
47 days ago
I want in on ts. I'm so tied of these companies claimng the hair products have things in them that don't, No wonder my hair is still coarse and no improvement, Can I get in onthis?

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