Lenny & Larry, makers of the Complete Cookie named in class action for overstating levels of protein

Lenny & Larry's

Defendant manufactures, markets and sells the Product, “The Complete Cookie,” on its own retail website and in retail outlets, including health food stores and nutritional supplement stores, throughout the United States. The Product is marketed as “quality baked goods that not only taste great, but also contain healthy amounts of beneficial protein.” Defendant has positioned the Product in the protein product marketplace, a marketplace that expects sales of protein products in general to grow 62% and reach U.S. $7.8 billion by 2018.2

Defendant claims that the Product has “16g of protein … in every 4 oz cookie” and claims that the Product was developed “as a better way to feed your muscles while enjoying something tasty.” Indeed, Defendant’s website boasts: “Protein is what we’re all about! We have spent years perfecting our unique blend of naturally occurring [sic] vegetable proteins …” and Defendant markets the Product under the slogan “Make protein fun and delicious.” Defendant repeats these protein content claims on the Product labeling stating that there are “16g Protein per cookie”:

According to the complaint, Defendant’s labels grossly inflate the actual protein content of the Product. Independent testing determined the protein levels to be far below the amount of protein claimed on the Product’s label. Based on Plaintiff’s testing, the Product commonly contains between only 4 and 9 grams of protein per 4 oz cookie, far below the 16 grams of protein content claim made by Defendant. In short, Defendant is marketing a high protein cookie that simply doesn’t deliver on the promised protein content.

COMPLAINT


Matthew M. said
27 days ago
my wife and i would both like to join the class for this case. we buy and eat complete cookies on a regular basis (3-5 times a week) with the thought that it was "healthy". now we're finding out that we were just eating expensive cookies and feel we are entitled to compensation.


Jason T. said
26 days ago
I live in missouri and have been buying what i thought were healthy cookies and a descent protein source for close to 3 years now. And to find this out is upsetting and disturbing and i would like to be added to the lawsuit.


Toni G. said
22 days ago
I have been purchasing these cookies for a couple years, sometimes spending $100 in bulk orders, I feel like I could have just ate cheap cookies from Walmart!


Charles R. said
21 days ago
I've been eating these for a few years now and training at the gym and it is disgusting to me to be told I'm putting one thing in my body and it was a lie while having to work harder to make better results very disappointed and will never buy them again what kind of $ can u put on a past where u were lied to and have worked ur butt off 4 less gains & fyi gym food / Supplements are not cheap


Christopher G. said
21 days ago
I've been buying these for years! I've spent several hundred dollars thinking I was buying something good for me. This is very disappointing!


alyea F. said
20 days ago
I want to join the lawsuit also. I eat one everyday and have been for 3 years. They aren't cheap.


Kristen M. said
8 days ago
I live in New Jersey and have been buying them on Amazon by the box and now to find out they aren't helping me meet my nutritional needs has me upset. I have health issues and needed the daily level of protein
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