This is a class action on behalf of a California class of consumers who purchased Lakewood Organic Juices (“Juices”) made by Florida Bottling bearing the phrases “cold pressed” and “fresh pressed” on their labels.
Lakewood markets a diverse line of pure organic and premium fruit juice products. Lakewood represents that its Juices are both “cold pressed” and “fresh pressed.” As alleged, these representations are false and misleading because Lakewood Juices are heat processed (pasteurized).
By law, the term “fresh,” when used on a food label in a manner that suggests or implies that the food is unprocessed, means that the food has not been subjected to thermal processing or any other form of preservation. Accordingly, juice that has been pasteurized cannot be labeled with the term “fresh.”
The term “cold pressed” is a non-thermal processing method that uses high pressure to kill bacteria rather than heat thereby maintaining most of the juice’s nutrients and living enzymes, which otherwise get destroyed by heat. Again, according to the complaint. juice that has been cold pressed cannot simultaneously be pasteurized.
Lakewood represents to consumers that its Juices are both cold pressed and fresh pressed in bold, italic, underlined, and large font on the front labels of the Juice bottles. But the truth is that Lakewood Juices are neither. In-deed, on the back of the label, in much smaller print, buried in the middle of a paragraph, Lakewood describes its Juices as pasteurized—a fact that renders the representations on the front of the Juice labels false and misleading.