Gerber named in class action lawsuit over false and captive advertising of its Good Start baby product

Gerber Products Co.

The complaint alleges a pattern of deceptive and unfair business practices by Gerber Products Company in the marketing and sale of Good Start, a line of infant formula made with whey-protein concentrate that Defendant produces, distributes, markets, and sells.

The Complaint challenging deceptive and misleading representations that Defendant made in promoting and selling Good Start. Beginning in 2011, Defendant has claimed in advertising and product labeling that: (a) Good Start is the first and only formula whose consumption reduces the risk of infants developing allergies, and (b) Good Start is the first and only formula that the United States Food and Drug Administration (“FDA”) endorses to reduce the risk of developing certain allergies, such as atopic dermatitis.

Due to Defendant’s deceptive representations that Good Start provided health benefits beyond the benefits other baby formulas offered, and Defendant’s misleading representations that the FDA had unqualifiedly certified its health claims, Plaintiff and the Class were injured by purchasing Good Start at an inflated cost.

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