Eat Real Foods USA, LLC manufactures and sells snack products made from lentils, chickpeas and quinoa under the brand “EatReal” accompanied by slogans and advertising promoting the healthy and unique aspects of its Products. The complaint pertains to “Quinoa Puffs,” “Quinoa Chips,” “Lentil Chips,” and “Hummus Chips” (the “Products”), sold to consumers in bags of various sizes through third-parties via brick-and-mortar stores and online.
As alleged, though the Quinoa Puffs lists “Quinoa Puffs” as the first and most predominant ingredient, the listing of its sub-ingredients reveals “Corn Meal” present in an amount greater than quinoa. Similarly, the Quinoa Chips list “Quinoa Flour” as the first ingredient, the second ingredient is “Corn Flour” and the fourth ingredient is “Corn Starch,” making it probable that corn is present in the Quinoa Chips in an amount greater than quinoa. The Lentil and Hummus Chips’ lists lentil flour and chickpea flour as their first ingredients. However, because lentil flour (48%) and chickpea flour (45%) are each present in an amount less than half, it is probable that the substantive, non-flavoring ingredients are actually present in an amount which exceeds lentil and chickpea flour.
As alleged, the labeling of these products misleadingly suggest that the Products either consist entirely of quinoa, lentils and chickpeas or at a minimum that those ingredients are present in an amount which greatly exceeds any other non-substantive ingredients. This impression is reinforced by each Product being prominently identified with a large circle denoting the specific flavor – i.e., White Cheddar Flavor – such that they will conclude the flavor is “White Cheddar” when actually the Products are corn, rice and potato snacks that are flavored with quinoa, lentils and chickpeas.