This is a consumer protection class action arising out of Defedant Rexall Sundown, Inc false and misleading advertising of its glucosamine products. Defendant markets, sells and distributes a line of joint health dietary supplements under the “Osteo Bi-Flex” brand name, and Defendant represents that these products are beneficial to the joints of the consumers who use them.
Each of the Osteo Bi-Flex products at issue in Defendant’s joint health product line, through their labeling and packaging, and through Defendant’s other advertising and marketing materials, communicate the same substantive message to consumers: that Osteo Bi-Flex provides meaningful joint health benefits.
As alleged, these representations are designed to induce consumers to believe that Defendant’s Osteo Bi-Flex joint health products are capable of actually providing meaningful joint benefits, and consumers purchase Defendant’s Osteo Bi-Flex joint health products solely for the purpose of enjoying these purported joint health benefits.
Defendant’s Osteo Bi-Flex products, however, are incapable of supporting or benefiting the health of human joints because the main ingredients in each of Defendant’s Osteo Bi-Flex products at issue, either alone or in combination with other ingredients, cannot support or benefit joint health. Accordingly, Defendant’s joint health representations are false, misleading and deceptive, and its Osteo Bi-Flex joint health products are worthless.